Task: Come up with an experiential idea for Nike that encourages young girls to get into basketball.
One of the biggest reasons girls drop out of sports is decreased quality of experience. Nike and the WNBA will partner together to inspire young girls with shades from the past and present to become the future of women’s basketball. The Hall of Her.
An immersive experience celebrating the W25. (WNBA’s top 25 players of all time) Participants will experience highlights from the greatest moments in WNBA history during All-Star weekend.
An art exhibit feel with white rooms filled with highlights playing on projectors.
The last room has a mirror that shows participants (young girls) as the future of women’s basketball. The mirrors move and behind them are the newest members of the W25, ready to do light drills with the participants.
Because the experience feels like an art exhibit, it would only be right to have a gift shop at the end. Include WNBA gear as well as exclusive Nike product tied to this experience.
A special edition Air Force 1 would be perfect for this. A portion of the proceeds will be donated to the Women’s Sports Foundation, a non profit charity focused on female involvement in sports.