*BLK is an app with a simple mission. Create an exclusive community where Black men and Black women can find meaningful connections with people who share similar likes and interests.
Task: Create an engaging and attention-grabbing brand campaign that will solidify BLK’s place as the premiere social/lifestyle app for “The Culture”
Home is defined as a familiar or usual setting. BLK is for us and by us so it should feel like home whether we are there to date or find new friends.
Come Home. An invitation to experience something only BLK can provide. A place to connect and be your genuine self.
BLK Commercial
BLK will partner with BLK MKT Vintage, a Black woman owned retail space to drop a range of home goods. The pillows, candles, and valet treys will only be available on the BLK app.
The Flirt From Home event allows singles to have a virtual house party experience. BLK will host a livestream of DJ D-Nice from the app. Participants will be able to see profile photos of everyone on the livestream. There will also be a live chat where participants can leave comments, talk to each other or even start a private chat with someone else. All while the DJ sets the mood.
