Task: Create a campaign that encourages people other than athletes to drink Gatorade.
Gatorade markets to athletes but athletes aren’t the only people that drink Gatorade. This campaign gives props to the everyday people. Real recognizes real.
Experiential. Gatorade installs a Hydration Station across from multiple construction sites across the country for the workers. Instead of water the stations pump (you guessed it) Gatorade.
By using OOH we will show the similarities of professional athletes and every day people. Averaging 30 points per game or winning 23 Grand Slam women’s titles takes skill, perseverance, and hydration. The same can be said for being a firefighter or a farmer.
Branded Content that will live on Youtube and other socials. DK Metcalf (a Gatorade athlete) takes a different approach to the offseason by training for a firefighters challenge with his local station. At the end Gatorade gifts the fire station free Gatorade for a year.