Task: Come up with a campaign that gets people to try Goldbelly by showing them that they can get their favorite foods delivered to their door wherever they are.
Hip-hop influences many aspects of popular culture. That influence can even trickle down to what we eat. Goldbelly presents #Lyricstogo, a celebration of the intersection of hip-hop and great food. Right on time to celebrate the genres 50th anniversary.
We would start with OOH ads. Billboards with rappers lyrics mentioning their favorite restaurants.
We will partner with Mass Appeal to bring a taste of NYC to LA with a performance by Nas and a taste of LA to NYC with a performance by Snoop Dogg on the same night. Some of the most popular food spots from each city will be in attendance. This will encourage participants to try restaurants from across the country and use Goldbelly to make orders in the future.
Goldbelly will send a few rappers to their favorite local restaurants from their hometown with a camera crew. The restaurants will be offered on Goldbelly for fans to try. This will live on all socials.